After you’ve exhausted your daily routine to answer a question from your audience that has not been answered before, here are some other ideas for building relevant content and completing your content marketing strategy:
Answer These Questions
- What are your customers’ needs? What do they want?
- Give solutions to the problems are your customers trying to solve. How can they use your product to do this? How are they helping their customers?
- Write about opportunities they can capture by using your service?
- What would they be looking for when they search for you?
- Collect customer stories that are interesting to share. For example, write about ways customers have used your product or service or stories about how not to use it.
- What do your customers need to know to understand and value your product?
Speak To Sales Staff
One can obtain excellent ideas for content topics from the sales staff and the customer service group. Find out from your sales team what questions prospects and customers are posing. Record the answers they typically provide. What are the questions that they struggle with? What inventive ways are we providing value to customers with our product or service?
Customer Service Calls
Participate in customer service calls. Listen to how customers use the product. Look for surprising use cases. Gain an understanding of how the product helps customers accomplish their tasks, resolves difficulties, or presents new possibilities by monitoring the feedback. Keep your content topics simple, and don’t overthink things. For more information marketblazer.com.
Wow-How-Now
A different way of looking at content subjects is Amazing-How-Right Now. The goal is to draw attention and engage your readers with exciting matters that captivate them (Wow), then create instructional, instructive content to push your readers through the factor evaluation part of the funnel (How), culminating it with content that focuses on making a sale (Now). Here are a couple more content ideas mapping to the journey and marketing funnel following these three steps:
Wow!
- Content that changes the conversation. Open a new narrative. Take a stand. Share an opinion. Take a position that helps your audience think about something in a new way. If you are offering a new type of solution or creating a new category, this is where you drive that “change.”
- Provide insight. Demonstrate thought leadership. Challenge an accepted approach or belief.
- Newsworthy. Noteworthy. Timely. Make sure your audience thinks of you as “in the know.”
- Please provide them with what is essential and what’s new. Run a few Google alerts. Be disciplined to write about what is happening when it is happening. Stand out as the news source your audience follows.
How?
- Helpful content that engages your audience and helps them get stuff done.
- This content answers questions in the buyer’s journey or helps customers better use your solution.
- Evergreen content lives here.
- Ideally, you have this type of content for every stage of the buyer’s journey and the usage journey of your audience.
Now!
- Show others who have gone before.
- Create a “fear of missing out” and make it easy to see where they could go themselves.
- Provide easy steps to get going. If you ask your audience to take a big journey, paint the long-term gains while showing smaller iterations to get there.
- Show and tell. Pictures are better than words. Videos are better than pictures. Show the future is accurate and easy once you get there.
Excellent Content Is The Goal
The B2B market is a lucrative one. First, however, you must distinguish yourself from the competition to be noticed by them. B2B content marketing can help you do that. Providing valuable information related to what potential customers are searching for can increase your brand’s visibility. It won’t happen overnight, though. So, it would be best if you allocated time and energy to create important B2B content pieces that will grab attention. Read more https://marketblazer.com/.